Due to the vaping epidemic, Tobacco Free Florida was interested in having testimonials of real vapers discussing the effects that vaping has had on their life. To better connect with young vapers and to create something unique we created text based testimonials in a language teens are familiar with, all complete with a long form video to continue the story. In addition to each spot we created a mobile extension for our main two participants, where viewers could text to continue the conversation and learn more about vaping.
Advertisement created by Alma, United States for Tobacco Free Florida.
Role: Copywriter
Tobacco-Free Florida, the government agency against tobacco in Florida, wanted to create a vaping awareness campaign addressed mainly to young vapers -but only using testimonials- So, we created TEXTIMONIALS: An interactive campaign, where viewers could personally text the young vaper showcased in our commercial, to get their full story on how vaping almost ruin their lives.
Role: Copywriter
COMMERCIALS
LONG FORM STORIES
INTERACTIVE NUMBER
TEXT START TO 44455
RADIO